We bring you: The People’s Pennant

We are pleased to announce the launch of The People’s Pennant. We’ve worked hard over the past six months to craft the brand, and create a product that we are truly excited about. We hope you love it as much as we do. 

The concept started as a simple one: celebrate things we love, and do it in a way that brings cheer to others. We also wanted to design something for people’s homes that isn’t presented in a standard poster format—don’t get us wrong, we love a good letterpress print—but we wanted to do something a little different. To arrive at a new idea we looked back to tradition, to an artifact that people have used to rally around triumphs and victories: the felt pennant.

Adorned with sports teams’ logos and colors, pennants have represented sports victories since the turn of the century, and to this day fans wave pennants and support their home team with pride. We are sports fans ourselves, but we thought, why not elevate the pennant from the confines of sports and give it back to the people? We want to celebrate everything in life, no matter how small, or seemingly trivial, things like reading, enjoying a hearty breakfast, and a cup of joe.

The designers have created amazing type treatments and illustrations that bring everyday activities, and humble joys to life on felt. We can’t wait for you to see what we have in store in the coming months!

The factory has been in business since the early 1900s and the team members there were nice enough folks to show us around and let us in on the screen printing process. Many of their products are still made by hand, including pennants, patches, and other felt-y goodness. Being at the factory, and seeing all the amazing handcrafted products, made us even more excited to work with people who truly care about their craft. Check out our process shots below and watch the Factory Tour video to get an inside look at how the magic happens.

The People’s Pennant Factory Tour from The People’s Pennant on Vimeo.